A friend in need
Your customers and employees and investors will remember how you treated them when times were tough, when they needed a break, when a little support meant everything.
No one in particular will remember how you acted during the boom times.
The above was posted by Seth Godin. I cannot but say YES to what he says .... It is so true.
Talking about my own industry i.e travel, is going through a rough patch. We have decided that the best way to be close to the customer is in tough times and not in boom times. We have double our efforts in CRM.
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