ravi | zice outbound
Today we have decided to put the numbers on the board. And numbers, yes they have a story of their own. They bring you back to the reality.
We were complacent that our revenues were on the rise. But we ignored that our expenses started creeping up. Though it was a scary exercise, I believe that start-ups must regularly start looking at the numbers. This has to become an important process in the running of their business. Fortnight revision would be a great thing to start with. As this would always remind them of the need to market and sell.
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ravi | entrepreneur | director zice outbound | new delhi | www.ziceoutbound.com
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